There is one thing that every marketer should know and it is, where he/she is getting the most bang for their buck. You should know your numbers and if you don’t then you may as well throw your money up in the wind and see where it falls.
Knowing your numbers will save you money, as you will want the best return on your advertising investment. You can use the FB Pixel creator to help you in this effort.
Be sure to download the FB Pixel Helper for Chrome.
The pixel enables you to track your ads across different devices. First, you create a pixel, add the pixel to your website, use the pixel for ad optimizations and measure your conversions to see which ads are bringing in the most leads and sales.
The pixel lets you see where most viewers are seeing your ads. It will tell you whether your visitor is using a mobile phone, tablet or desktop computer. It also allows you to see where your buyers are converting whether it be their mobile or desktop. When you know where you customers are coming from, you will be able to adjust your advertising to target just those sources and thus save money by not advertising on the other devices.
You can create a conversion pixel in the following way:
Go to your Ads Manager, ads create tool, or Power Editor.
Click on the Conversion tracking on the left side.
Click the Create Pixel Button.
Enter a name for your pixel and select what you want to measure such as Checkouts, Registrations, Leads, Key Page Views, Adds to Cart or Other Website Conversions.
Click Create Pixel and copy the code that is displayed.
Take this Pixel to your website or opt in page.
Put the code between the <head></head> in the code of your webpage that you want to measure conversions on. You want to add this to the page where your conversions take place. Do not use the same pixel for different pages that you are monitoring because this will mess up your numbers that you are tracking.
You will want to test your conversion pixel before you start running ads to it. To do this, go to the page that you have just installed the pixel on. Then open your FB Manager and visit the Conversion tracking tab. You should be able to see that someone visited your page. Also note that the pixel’s status is Active. If this does not work, check your Facebook Pixel Helper (You must be in Chrome for this to work) to troubleshoot the problem.
A pop up window will appear and give you clues as to what went wrong. Common errors are:
Pixel did not load: There’s a Facebook pixel on the site, but it didn’t fire. While this is usually caused by an error in the code, it could also appear if the pixel fires on a dynamic event, such as a button click. If that’s the case, the error will disappear when you click the button.
Pixel activated multiple times: A pixel with the same ID and event name was sent multiple times to Facebook. This is typically an error and we’ll be able to count these as a single event.
Pixel took too long to load: This indicates that it took a long time to activate the pixel, which may be due to its location. We recommend that you place the pixel code at the top of your web page, preferably just before the closing </head> tag in the HTML, so that it is the first part of the page that is loaded. If you place it lower on the page, the conversion may not be tracked.
Pixel is not the only conversion: This is due to multiple conversion events, which will result in inefficient optimization and tracking. Conversion pixels should be re-used across multiple ads and campaigns, so we recommend that you use a single conversion pixel for each page or event you want to track. Keep in mind if a secondary conversion event occurs based on person’s interaction with the web page (such as clicking a button), and then you can ignore this warning.
I hope this has helped you in some way and that you get out there and advertise your products or services with FB PPC Advertising.
Image courtesy of saphatthachat, freedigitalphotosdotnet
All the best,
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