The Empower Network Blogging System, Top Producer Formula, Presentation Formula sets out in detail how presentations fit into your business. You can do this presentation formula on the Internet, on conference calls or hangouts and at hotel meetings.
To really build a huge business you need to be doing a live event at least once a week. This is not a members meeting, this would be an event where you get people to come and you sell them something. You want to give value most of the time and not always selling at these events.
Here are the steps with the Empower Network Blogging System, Presentation Formula
- Break attention, to change their state of mind so you don’t have to spend the entire time trying to capture their attention. Try something unique and different. Start out with a compelling part of the story.
I had slept in my van for the last time the day before I started my business in 2009.
$309.31…that is the number that broke the budget and put me into action to make this business work!
Start in the middle of a story for drama…the purpose is to absorb people’s attention. Describe something in unbelievable detail.
The first time I made $12,000 in one night, I was sitting at my rusty old laptop that I bought on eBay, as I opened up Outlook, I remember hearing a beep, beep, beep…commission notification, commission notification, I never felt that I had made it until that day.
Capture attention; develop rapport…they don’t have to like you…you just want them to join you.
Create Responsiveness using Empower Network Blogging System, Presentation Formula
Each group brings with it multiple personalities. You want to try to capture each personality type. For example: Challenge the Red personality type. The best way to hit everyone is if you have a story that hits everyone’s personality type. Every struggle story, hits every personality type. Most people have had struggles, most people have had financial problems, or have been broke, most people have had a hard time paying bills, most people have been at a point in your life when you are up against the wall and need to make a decision or a change.
Many people communicate by their senses other than just seeing. Use visual, sound, feeling and other descriptive words to touch all your audience personality types. This connects to the person’s struggle and victory over their problems.
Speak to the soul of the problems of the people. Identify what the problems are and slam it. Keep talking to the problem and use it as a lever.
Here are the problems to talk to:
Problem of Building a list in your home business.
Most people don’t have big lists.
Scrambling around and not doing anything productive.
Never recruiting people.
There is always a new deal around.
There is always an easier way.
Always looking for the secret.
Always blaming others for their problems.
They are not working, just shuffling papers around.
Talk about one of them and show them a solution to the problem as set forth in the Empower Network Blogging System.
Tell a story about all the dumb stuff you did, and then how you over came it…the solution! At some point there is realization that there is a better way. Here is what I did…I learned how to sponsor 2 people a day where I don’t have to depend on my team…even if they do nothing. Allow them the space to do it with. Don’t be telling them what to do.
Set clear expectations: What will they get? If you stick around you are going get this…or by the end of this you will learn how to sponsor everyone in the Empower Network Blogging System that you talk to.
Provide social proof: This is the most important part of the presentation. If you screw up the rest of this stuff and you have social proof you will get sales. This is where you demonstrate other people who have bought in, and succeeded, in front of the group.
An example of this would be on a live event, if you have a conference coming up, you want to bring someone up who just made the decision to go to the conference. Then just question them, as to why they made that decision. You can plan it in advance with your close team members. If you know they are going anyway, have them wait and address the live group as to why they are buying now and why they may not have bought before. You are not being dishonest here. These people really are going to the event and they are telling the live event group why!
Do testimonials in the meeting itself. Many of the crossed arms people, usually uncross the arms and lean forward when they hear the stories of success. This one thing will unbelievably make more sales. The more the testimonials, the easier it becomes. The bigger the group is, the higher the join rate. People like to join in groups.
Reason to take action with the Empower Network Blogging System
What is this going to do for them when they buy? Don’t confuse this with showing them a comp plan. Present the benefits…if you join my team, this is the direction we are going, if you join this what we are doing, this is the vision, this is what we do together as a team. We have weekly hangouts, weekly meetings etc. This shows “What’s in it for them.”
No Risk with the Empower Network Blogging System
Take away their risk. Money back guarantees are a must. If you take action there is a money back guarantee of…then set out the terms. You will get higher conversions if you do this. If they don’t like the product they need to know there is no risk.
Use creativity; if you don’t take action, this is what you will be losing.
I hope this has helped you in some way and that you will comment and like this blog post. And if you don’t already have the Empower Network Blogging System, click the link below and get started with more valuable marketing information.
Image courtesy of Stuart Miles, freedigitalphotosdotnet
All the best for success,
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